1. Say what you do in the first line
Read your homepage headline out loud. If it could belong to any business (“Quality you can trust”), rewrite it to say what you do and where: “Bathroom renovations in Sydney's Northern Beaches”.
2. Put the button where the eyes are
Your main button (call, book or quote) should be on the first screen and again after every main section. On phones, a button that stays at the bottom of the screen works well.
3. Shorten the form
If your enquiry form asks for ten things, cut it to three: name, email or phone, and a message. You can ask the rest when you reply.
4. Show a price
People hesitate to ask when they have no idea of cost, because they're worried about a big number or a hard sell. A starting price (“Most jobs are A$X to A$Y”) brings in more of the right enquiries.
5. Answer the worries before they ask
What happens after I enquire? Is there a call-out fee? Do you work in my suburb? A short FAQ near the bottom of the page answers the questions that stop people from getting in touch.
6. Test it on your own phone
Open your site on your phone on mobile data and try to contact yourself. Is the text readable without zooming? Does the phone number dial? Does the form actually arrive in your inbox? You'd be surprised how often it doesn't.
7. Make it faster
If your site takes ages to load on a phone, people leave before they see anything. Large photos are the usual cause. Resize them before uploading, or ask your web designer to compress them.
8. Reply quickly
Once enquiries start coming in, speed matters. Someone who contacts three businesses often goes with the first one who replies. If you can't answer straight away, an automatic reply that says when you'll get back to them helps.
Tip: An AI agent can send that instant reply for you, answer common questions after hours and book the job into your calendar.